Marketing Essay Example | Topics and Well Written Essays - 500 words - 63

Marketing - Essay Example While marketing identifies and determines the needs of the consumers, its promotional techniques become critical elements that help create customer base for the products. It is important that the needs of the customers are met by the products. The various channels of communication provide the necessary platform to showcase the features of the product. They not only attract target consumers but also motivate them to try and cultivate consumption habit towards the product. Hence, effectiveness of channels and the creativity in the advertisement become two most important factors for the success of the product. In other words, aggressive market growth of RDA would mainly depend on the channels that are chosen to advertise the products. While there are various direct channels of direct marketing like email, questionnaire, free sampling, social networking etc., the integrated market communication hugely helps in delivering effective messages regarding products to wider network of target consumers. Television advertising is more prolific but costly. However, various channels of viral marketing are not only cost effective but also well accepted. Products can be advertised on tickets, carry bags, balloons, posters, hoardings etc. The social networking sites and blogs have also emerged as cost effective channels of marketing that are very effective and trendy. Most importantly, they promote interactive sessions between consumer and producer, thereby providing ample of opportunities for creating a need for the product. The free sampling of RDA as supplement with chocolate flavored drink as promotion would also help develop taste for the product. Developing linkages with health centers and restaurants that serve healthy food would also help to expand its market. Its nutrient content would add value to it and thereby greatly contribute to its market growth. The major